Supplying Fast Fashion

UNITED COLOUR OF BENETTON

Almost  50 years in the world of fashion by selling bright  and sweater. It is establish by Luciano Benetton and designed by his sister across the Europe and promoted by controversial advertising. Last 2005 UCB group has now in 150 countries through out the world.

I think United Colour of Benetton is the best quality at the best price cloths in the market although less in designed but  in terms of quality more customer attract for that. At this particular characteristic of the Benetton product, they more patronizing continuing the growth at its attitude high N level of the product in the market. One more thing to do of Benetton improved the the designed to dominate the market. 

H & M

Established in Sweden in 1947, its sells cloths and cosmetics in over 1000 stores in 20 countries around the world. The business concept of H & M was “ Fashion and Quality at the best price”.H & M has 40,000 employee and revenues of SEK 60,000 million in Germany followed by Sweden and UK.

I think for the H & M more fashionable than Benetton product. The H & M more in fashion and quality at the best price.The characteristic of H & M product is at the middle level in the market. Things for the H & M is more ensuring the best price, improving efficient distribution system and be conscious at every stage of this.

ZARA

The first  store Zara opened was by accident in 1975 when Amancio Ortega Gaona, a woman pajama manufacturer , was left with a large cancelled order . The shop opened was intended only as an outlet for cancelled order. Now inditex, the holding group that includes the Zara Brand over 1,300 store in 39 countries with annual sales of over 3 billion pound. The Zara accounts for over 75 percent of  the group total retail sales and still based in north-west Spain.

I think Zara has three product line for woman, men and children that can dominate the market.Thing for Zara improved quick respond to fluctuating customer demands in fashion trends. Because item move so quickly through zara store, customer feel the pressure to buy an item for fear that it may not longer here next time.